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Google Analytics and Tracking Code Installation

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What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It was launched in November 2015. By installing the tracking code of google analytics, we can know the visit details like the number of times visited, from which traffic source, to which page they landed,  browser used, location of visitor, the time they spend on the site, which all pages were visited, from which webpage they navigated to a particular webpage, device used, which OS used, network details, network traffic details etc. Different Traffic Sources 1. Direct Traffic  When user directly enter the URL address in the browser and open the website, the traffic by these searches is Direct Traffic. 2. Organic Traffic The number of people visited our website as a result of an internet search in search engines like Google, Bing etc.  3. Social Media Visits Traffic we get by clicking links from any social media platform. This is of 2 types...
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Google Search Console and Verification Methods

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Google Search Console Google search console is a free tool provided by google to do SEO. Previously it was known as Google Webmaster Tools . We can verify our ownership with this tool. This tool is also called a mock point as it acts as a platform for Google to advice webmasters to optimize their websites and it helps the webmasters to check indexing status and errors. There are still chances to crawl, index and rank the websites that haven't used search console, but when we use search console we can do SEO in a controlled way.  Benefits of using Google Search Console are as follows 1. We can add country setting, if we are doing SEO targeting audience of a  particular country. 2. We can submit the sitemap of our website 3. Through what all keywords our website is ranked 4. Count of impressions we are getting 5. It notifies you if there are any issues with your site like browser compatibility issues, crawl errors, broken links, defective contents., defects in adding hyperlinks....
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On Page Optimization

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What is On Page Optimization? On Page Optimization refers to all the measures we take to make our page accessible to web crawlers. Whatever we do more than a limit, there are chances to get suspended or blacklist by google. It is mainly focused to improve the quality of the website. On-Page SEO considers each and every aspects in your website and are optimized to make it both bot and user friendly. First, google crawl the URL address of our website. Google gets a hint about the business from the URL but will not finalize it. Then google goes  to the head section of the website and checks the title and description. Later the h1, contents and images are viewed. Now the complete picture of the page is received to Google and it starts crawling the page and caches the data to data base. Now, what is a snippet?  Snippet is the portion where a webpage is listed in the google search result. If the search result is shown in a laptop/desktop, a basic snippet contains a URL, t...
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History and Evolution of SEO

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History and Evolution of SEO What is SEO? SEO is the process of orienting your website to rank higher on a search engine in relevant keywords. History of SEO Google is the most popular search engine. Google began as a research project of Larry Page, who enrolled in Stanford's computer science graduate program. Initially google was a subdomain under their university website. Later in 1998 they formed Google as a company and registered in google.com domain. At first the google sent the search result to the submitted email id in 24 hours. It was not popular until 2001 when world trade center was attacked by Al- Qaeda. During this time people across the world searched about world trade center in google and they failed to provide the search result. This made google officials to announce a meeting to find out why they could not provide the result. They found most of the webpages were not crawlable by google. In order to make the websites crawlable google decided to share SEO starter gui...
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