Google Search Console and Verification Methods

Google Search Console

Google search console


Google search console is a free tool provided by google to do SEO. Previously it was known as Google Webmaster Tools. We can verify our ownership with this tool. This tool is also called a mock point as it acts as a platform for Google to advice webmasters to optimize their websites and it helps the webmasters to check indexing status and errors. There are still chances to crawl, index and rank the websites that haven't used search console, but when we use search console we can do SEO in a controlled way. 


Benefits of using Google Search Console are as follows

1. We can add country setting, if we are doing SEO targeting audience of a  particular country.
2. We can submit the sitemap of our website
3. Through what all keywords our website is ranked
4. Count of impressions we are getting
5. It notifies you if there are any issues with your site like browser compatibility issues, crawl errors, broken links, defective contents., defects in adding hyperlinks.

Steps to verify your website in Google Search Console

1. Copy the URL and go to the Search Console. Google id used to login to the Search Console must be same as that of our Gmail id. Then automatic verification will take place. 
2. Otherwise, verification have to be done. Reaching the Search Console, we see 2 options, domain and URL prefix. Since we are pasting a sub domain, paste the URL in URL prefix.  
3. Press continue button. 
4.Click property to verify. 
5. Select URL inspection option and paste the URL. Click enter. 
6. When it shows URL unavailable, then click Test Live and click enter. Now It will show that the URL is available. 
7. Click request indexing. Now the page will be crawled.

Sitemap

sitemap


Sitemap.xml is a XML document that we submit in google as a part of SEO. Sitemap contains all the URLs in our site, last modified date of the page, change frequency and priority of a page.  In a website  highest priority page is its home page. Google can easily crawl this file compared to other html document. The file size capacity of a sitemap is 10mb. The maximum number of URLs a sitemap can include is 50,000. Google can crawl a sitemap even if it is a zip file. 

Search Console Verification Methods

There are 5 methods to verify the ownership of a website in search console

1. HTML File Verification Method

This is the most recommended method by google. In this method, we download the HTML File given by google and upload this in the root directory of the website. Click on the verify button and verification is done.

2. HTML Meta Tag Method

In this method a HTML meta tag given by google is copied and pasted into the head section of the website.

3. Google Analytics Method

It is a important tool given by google to know all about the visitors of the website like the number of times visited, nature of the visit, browser used, location of visitor (country,city,etc), the time they spend on the site, which all pages were visited, from which webpage they navigated to a particular webpage, device used, network details, network traffic details etc. Verification is done using the analytics tracking code.

4. Google Tag Manager Method

Google tag manager is another tool provided by google to add tags/tracking code for the verification and tracking purpose of websites.  Tag Managers are JavaScript codes that can be pasted at head and body section. Thus we can include all the changes and modifications even without knowing the coding details. 

5. DNS Data Record 

Purchase a domain name from domain name providers like godaddy.com or any other hosting site. Copy the text  provided by the search console to the DNS data entry option. Then click verify button. Verification  is completed.

To know about On Page Optimization and its methods, Please refer On Page Optimization




Comments

Post a Comment

Popular posts from this blog

History and Evolution of SEO

Image
History and Evolution of SEO What is SEO? SEO is the process of orienting your website to rank higher on a search engine in relevant keywords. History of SEO Google is the most popular search engine. Google began as a research project of Larry Page, who enrolled in Stanford's computer science graduate program. Initially google was a subdomain under their university website. Later in 1998 they formed Google as a company and registered in google.com domain. At first the google sent the search result to the submitted email id in 24 hours. It was not popular until 2001 when world trade center was attacked by Al- Qaeda. During this time people across the world searched about world trade center in google and they failed to provide the search result. This made google officials to announce a meeting to find out why they could not provide the result. They found most of the webpages were not crawlable by google. In order to make the websites crawlable google decided to share SEO starter gui...
Read more

On Page Optimization

Image
What is On Page Optimization? On Page Optimization refers to all the measures we take to make our page accessible to web crawlers. Whatever we do more than a limit, there are chances to get suspended or blacklist by google. It is mainly focused to improve the quality of the website. On-Page SEO considers each and every aspects in your website and are optimized to make it both bot and user friendly. First, google crawl the URL address of our website. Google gets a hint about the business from the URL but will not finalize it. Then google goes  to the head section of the website and checks the title and description. Later the h1, contents and images are viewed. Now the complete picture of the page is received to Google and it starts crawling the page and caches the data to data base. Now, what is a snippet?  Snippet is the portion where a webpage is listed in the google search result. If the search result is shown in a laptop/desktop, a basic snippet contains a URL, t...
Read more